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HDFC Bank Integrates With e-NAM To Reach Over 1.71 Crore Farmers

HDFC Bank, India’s largest private sector bank on Friday announced its integration with the Government of India’s National Agriculture Market (e-NAM) to enable digital collections and settlement of funds to various e-NAM beneficiaries.

“We are delighted to have the opportunity to partner with SFAC to offer our banking services for the eNAM platform. It allows us to support farmers by enabling them to receive their payments in a seamless manner and offer ease of doing business to them,” said Ms Sunali Rohra, Executive Vice President, Government & Institutional Business & Gig Banking, HDFC Bank.

Launched in 2016, with Small Farmers Agri–Business Consortium (SFAC) as the nodal implementing agency under the aegis of the Ministry of Agriculture and Farmers Welfare, e-NAM is an online trading platform which facilitates online transaction of agricultural commodities for farmers, traders, FPOs and other stakeholders.

HDFC Bank has partnered with the SFAC to further improve the ease of doing business on e-NAM platform by offering the following collection modes through integration with eNAM, under this engagement: Multi-Netbanking, Debit card, NEFT/RTGS and UPI/IMPS.

Farmers utilising the e-NAM platform simply need to upload required KYC details to get registered.

Details of their Produce (Lot Id) and Quality Assaying certificate is uploaded by the Mandi before the e-bidding process.

Once the sale bill is finalised, they can easily receive payment using the robust system provided by HDFC Bank.

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